10DLC Frequently Asked Questions

August 21, 2023

Please note that the information below is common industry understandings of this process. Nothing herein should be construed as legal advice. The FCC and other government agencies are constantly amending laws and regulations related to these forms of communications and we strongly encourage you to use the information below as a guide but to also stay informed by reviewing information provided by the FCC, other government agencies and through the advice of a qualified attorney.

How do I define 10DLC?

10DLC is the abbreviation for 10-Digit LONG Code, which is the standard 10-digit number to conduct business communications, such as SMS and MMS messages.

Why is 10DLC so important?

10DLC offers better speed of delivery and lowers the likelihood of messages being deemed spam. It assists in maintaining regulatory compliance because each number is registered to a specific company improving the reputation of the business and customer confidence.

What’s the procedure to sign up for the 10DLC campaign?

The procedure typically involves choosing the 10DLC provider for business verification, campaign registration, assignment of a 10DLC further verification, possibly via CampaignVerify.org and then launching your campaign.

Do all businesses have to adhere to 10DLC?

If a company uses SMS or MMS to communicate with customers in the United States, it should adhere to the 10DLC rules to ensure the delivery of messages is successful and avoid possible penalty.

What exactly is CampaignVerify.org?

CampaignVerify.org is a second platform that is used when carriers need more thorough review of campaign data to prevent fraud or fraudulent messages.

What is the time when additional verification is needed via CampaignVerify.org?

Further verification is often necessary for businesses operating with highly regulated sectors or for message providers with high volumes or use-cases that could be sensitive, or campaigns that have had prior violations.

Can I make use of the same 10DLC number to run multiple campaigns?

In most cases, a unique 10DLC number is assigned to every campaign in order to guarantee the integrity and traceability of every message.

What is the maximum throughput for 10DLC?

10DLC has a higher rate of speed than short codes shared, typically with a range of 10-30 messages per second. This makes it suitable for large-volume messaging.

Are there any restrictions on content on 10DLC messages?

Yes, regulatory authorities are able to enforce restrictions in order to stop fraud, spam, or content that is inappropriate.

What is the time frame to obtain a 10DLC number?

The length of time can vary based on the service provider, however generally, it takes anything from a few days to several weeks for the whole process, which includes verification.

What makes 10DLC different from an ad-hoc code?

Short codes are usually 5–6-digit numbers that are shared by corporations, while 10DLC is an exclusive 10-digit number that is assigned to a particular business along with its registered campaign.

Are there any ways to transmit both MMS and SMS messages using 10DLC?

Yes, you can send SMS (text) as well as MMS (multimedia) messages with Your 10DLC code.

Can I transfer my existing short code-based campaign to 10DLC?

Yes, a majority of businesses move between short code and 10DLC, resulting in better delivery rates, security, and trust with customers.

What are the requirements to register for a campaign?

Campaign registration typically involves giving information regarding the message’s content and campaign’s goal, the estimated number of messages and much more.

Can businesses from other countries utilize 10DLC for messaging to the United States?

Yes, multinational companies can make use of 10DLC for communication with their customers within the United States, but they must be in compliance with the 10DLC guidelines.

Are 527 campaigns for political offices, Super PACs, PACs and non-profits make use of 10DLC for their SMS-based campaigns?

Yes, they are able to use 10DLC for their SMS campaigns. However, they must follow 10DLC guidelines to ensure the success of message delivery.

Are there specific compliance concerns in 527 elections, PACs/SuperPACs as well as non-profits?

While the general 10DLC compliance requirements are in place, these organizations are often required to pay attention to the rules governing content because of the delicate nature of non-profit and political communications. They might also require additional verification using CampaignVerify.org.

Does 10DLC help with soliciting donations or for fundraising?

Absolutely. 10DLC is a great instrument for reaching new donors or conducting fundraising campaigns because of its excellent quality of delivery and the ability to create personalized communications.

Can non-profits and political groups use 10DLC to reach U.S. audiences?

Yes, international companies can make use of 10DLC to communicate within the U.S., but they must adhere to 10DLC rules as well as all federal, state and local laws, where applicable. You may also need to seek the advice of counsel who specializes in this area of the law.

There is a limit on the number of messages that can be sent with 10DLC?

10DLC generally supports high-volume messages which makes it ideal for large-scale outreach. However, the specific limits will depend on the service provider and the requirements of the carrier.

Can the application of 10DLC assure that messages won’t be categorized as spam?

Although 10DLC significantly reduces the chance of a message being considered spam, it doesn’t give complete security. The application of best practices to content is also essential.

Are there any restrictions on content for non-profits or political messages using 10DLC?

Yes, regulators enforce restrictions on content to protect against fraud, spam or unsuitable content. This could be the case for messages from non-profit or political organizations too.

If a campaign or non-profit organization fails to meet the 10DLC requirements?

Failure to comply can result in messages being rejected by carriers, possible penalties, and possibly a negative effect on the company’s image.

What is the best way to 10DLC help improve a campaign for political support or non-profit’s communications strategy?

10DLC can deliver an efficient and secure high-volume message to enhance fundraising efforts, outreach volunteers, coordination of events, notification, and more.

What is the procedure for a political 527 campaign, PAC/SuperPAC or a non-profit organization to register for an 10DLC campaign?

The procedure is typically similar to that for companies choosing a 10DLC service and a business verification, then registration of the campaign, 10DLC number assignment, and possibly additional verification through CampaignVerify.org Then, you can begin the campaign.

What is the time frame for registration of 10DLC for these companies?

The length of time may vary based upon the service, but generally, it takes between a few days to several months to finish the whole procedure, which includes verification.

What is the security of 10DLC in sending sensitive non-profit or political messages?

10DLC offers a high degree of security because it assigns every message to a particular verified sender. But businesses must be sure that they are in compliance with all applicable lawful requirements for data privacy and protection.

What’s the function that CampaignVerify.org plays in CampaignVerify.org to help political candidates, PACs/SuperPACs and non-profits?

CampaignVerify.org is a second platform that is used by carriers when they require more thorough review of information regarding campaigns to ensure fraud or spam messages are not being blocked. It could be utilized for delicate use-cases, such as political campaigns.

Can I reuse the CV Token that I bought from CampaignVerify.org for different providers?

No. But, you’re able to create multiple CV Tokens through campaignverify.org. CampaignVerify.org application.

What is the cost for CampaignVerify.org cost to sign up?

Amount of $95 per two years but subject to change at their discretion.